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Lacoste 80s tennis and street wear

The French fashion brand with the famous crocodile logo stands for high-quality - and expensive - tennis wear and a casual lifestyle. The Lacoste company was founded in 1933 by Jean René Lacoste (July 2, 1904 - October 12, 1996), a famous French tennis player nicknamed "the Crocodile" by fans. He is now mostly known as being the namesake of the Lacoste polo shirt, which he introduced in 1929. Lacoste was one of The Four Musketeers, France's tennis stars who dominated the game in the 1920s and early 1930s. He won 7 Grand Slam singles titles in the French, American, and British championships, failing to win only in Australia. He was the World No. 1 player for both 1926 and 1927.

There are numerous explanations of why Lacoste was originally nicknamed the Crocodile (or sometimes the Alligator). A 2006 New York Times obituary about Lacoste's son, Bernard, provides an apparently authoritative one. In the 1920s, supposedly, Lacoste made a bet with his team captain about whether he would win a certain match. The stakes were a suitcase he had seen in a Boston store; it was made of crocodile skin. Later, a friend embroidered a crocodile onto a blazer that Lacoste wore for his matches.